When it comes to event marketing, it’s no longer enough to send a few promotional emails and hope people show up. To truly drive registrations, engage attendees, and deliver measurable results, you need an efficient, personalised approach - one that takes full advantage of automation tools like Salesforce’s Engagement Studio.
Triana Jarman
Triana Jarman
3 mins
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Table of Contents
Planning your Engagement Studio program
Data management
Creating campaign assets
Automating the event journey with Engagement Studio
Reporting on event campaign success
Key webinar takeaways
In a competitive world, mastering Salesforce Engagement brazil telephone numbers Studio gives your marketing efforts a critical edge. Done right, you’re not just promoting an event - you’re nurturing relationships with leads, scoring valuable data, and maximising ROI from every step of the attendee journey.
If you missed our recent Engagement Studio webinar, which focused on planning and building programs to support events, don’t worry. Here’s a recap of what we covered, with all the key points and you can hit play on the recording below to watch the webinar replay in full!
Planning your Engagement Studio program
As I highlighted (with emphasis!), during the webinar, planning is crucial.
Before you even think about setting up your Engagement Studio, you need to get your objectives clear.
Ask yourself:
What are you aiming to achieve? Is it increasing registrations? Ensuring higher attendance? Or maybe it’s converting attendees into customers post-event?
Who are you targeting, and why are they attending? Tailoring your objectives to specific audience segments can ensure your messaging is relevant.
How will you measure success? Without measurable goals, it’s difficult to track progress or understand how well your program is performing.