In his work, Smith provides answers to the following questions:
What is the purpose of telling stories?
What in storytelling depends on the client (reader)?
Why is it important to have a clear goal when creating a selling story?
How important is it to stay mexico number lookup in touch with reality?
How are metaphors and similes used?What techniques are used to draw listeners into the story?How to use the element of surprise correctly ?
The book is very easy to read, includes many examples and specific tips on how to create a cool story on your own.
Annette Simmons "Storytelling: How to Use the Power of Stories"
Annette Simmons is a professional storyteller - this book introduces the reader to the world of storytelling.
Perhaps, the publication will seem ordinary to a professional copywriter and marketer, since the author did not reveal all her secret techniques and methods, but for beginners it is quite suitable. Here, people who are not very familiar with storytelling are explained what it is, and its basic principles are presented in simple terms.