Donald Miller
One of Miller's theses, from which he starts, is that the client always wants to hear a story about himself, and his mood must be taken into account. A good storyteller will talk not only and not so much about himself and his company, but about the person with whom he communicates. Thus, the story is oriented towards the audience mexico girls whatsapp number and adapts to it.
The advantages of this book:
easy style of presentation;
many real examples ;
rejection of complex scientific terminology ;
reliance on the rules of dramaturgy ;
A gripping description of a truly unique storytelling method that allows you to gain the trust of your interlocutor.
The book will be equally interesting for both newcomers to the field of storytelling and those who work in this field and want to learn something new. The techniques described in Miller's work are 100% applicable in marketing practice.
Carmine Gallo, The Art of Storytelling: How to Create Stories That Reach Right into the Heart of Your Audience
Carmine Gallo, an American writer and journalist, has written several bestsellers on the topic of communications. In his opinion, a well-constructed story is the most effective means of influencing an audience, and its potential is much greater than that of any presentation. Gallo invites the reader to learn how to create such stories.