The third component of an opt-in page is the design. It should be captivating, clean, and created specifically to drive conversions.
The layout of your opt-in page should be intuitive, guiding visitors effortlessly towards the action you want them to take.
Also, don’t forget about the color scheme (align it with the brand’s identity and the emotions you wish to evoke in your audience), imagery, and use of white space.
4. Clear call-to-action
There are no high-converting opt-in pages without prominent and eye-catching call-to-action buttons.
The CTA should be placed strategically on a page so oman mobile number details visitors can take the desired action without hesitation and complete the opt-in process.
Ideally, it should be above the fold, ensuring that visitors don’t have to scroll to find it. However, including additional CTAs throughout the page—such as after an engaging piece of content or compelling testimonial—can also be effective, especially on longer landing pages.
5. Opt-in form
Now, we reach the actual opt-in form, where visitors can input their contact information.
Subscribing should be a breeze, so make sure your opt-in form is user-friendly.
Keep the form short, and only ask for the essential information like name and email address. This can help you minimize friction and increase conversion rates.
6. Privacy policy and trust indicators
The final element is including a link to your privacy policy and trust indicators.