In this article, you'll discover four practical tactics for using your influencing capabilities to encourage people to pay attention to the content you share on your accounts.
What is influencer marketing?
Influencer marketing is a strategy to leverage an individual's reputation within country wise email marketing database their company to raise the company's overall profile and popularity. Many influencers use their power and influence to start their own companies or consultancies.
Influencers typically have a large following, so it benefits the brand when they share or promote a company’s content or messages. Exposure allows the brand to reach its target demographic in a favorable, natural, and effective way.
Influencers today have many more options than influencers of the past. There are many social media sites to choose from, so they can create a wide range of content. Let's look at some interesting statistics about influencer marketing.
Influencer Marketing Statistics
Influencer marketing is a hot topic in marketing right now, and for good reason:
Influencer marketing is used by nine out of ten companies.
It’s time to start looking into influencer marketing tactics if you don’t want your business to be left behind. There is bound to be at least one influencer who meets your demands, regardless of the industry you are in. So don’t worry if you can only locate a few smaller influencers in your field because even if that is the case, you can:
Achieve $18 earned media value for every $1 spent.
If you want to improve brand awareness, revenue, or get your company's name out there, you need to use influencer marketing. For the best results, don't be afraid to carefully choose which influencer you'll collaborate with. You need to find the right person to deliver your message to the right audience.
Why will influencer marketing continue to expand?
Influencer marketing is trending today and its popularity will only grow in the coming years, so now is the ideal opportunity to learn about it and start implementing it into your marketing strategy. Why is that the case? Let’s take a look at a few reasons.
1. A lot of people are becoming influencers.
While it may seem like there are too many influencers in the world, this is not the case. As social platforms expand, new people will have greater opportunities to become influencers.
Many would do this intentionally, while others will simply talk about their lives and establish a brand association with a company they like. In either case, there will be more people creating specific audiences. That means you're more likely to find someone who speaks exactly to your desired demographic and is a good fit for your brand.
2. Influencer marketing companies are becoming more and more popular
Influencer marketing is becoming more mainstream like any other business approach or tactic. Influencer marketing companies and agencies that help brands locate the ideal influencers for their strategy are widely accessible. Influencer marketing will continue to gain popularity as your business grows.
These agencies are a good option for brands that don’t have the time or money to keep up with influencer marketing tactics. Without learning it on your own, you can still benefit from the success that often comes with influencer marketing.
3. There are new content options.
Influencers started out by writing blog posts about their top picks. Then, as social media grew in popularity, the types of influencer content changed. When it comes to advertising companies, video is probably the most popular type of content influencers create these days.
The incredible potential of video has been demonstrated by Instagram and Facebook Live, YouTube and TikTok.
By embracing new platforms as they emerge, brands can reap the benefits of new and unique media and content. Plus, influencers will be much more motivated to work with you if you already have an account on a platform they’re on.
Four influencer marketing tactics to grow your business
Like any smart marketing tactic, creating an approach can ensure that you are thoughtful and analytical. You will know what you want to get out of influencer marketing and have a system in place to track your success.
1. Identify and reward influencers
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The first stage, as with any strategy, is to do some research. First select the platform you want to focus your efforts on. You can always branch out to other channels later, but stick with one at first. In a perfect scenario, your company should already have a presence on this platform or be working towards one.
If you're not sure where to start, social listening can help you discover where people are talking about your business and brand, and which platforms have the most prominent advocates in your market.
When it comes to implementing a strategy, the field you're in also matters. Beauty and fashion brands dominate Instagram and YouTube. The gaming industry dominates Twitch.
Check out the types of influencers that intrigue you during the research step. For example, do you target celebrities with a large follower base? Or those with less than 3,000 followers,
Known as micro-influencers? Maybe something in the 4-15k followers area would be more your style. Your budget will be determined by what you select to focus on.