Offer of guidelines for affiliates
Affiliates may mistakenly promote your brand or product in a way you don't like if bc data taiwan they aren't provided with affiliate guidelines. Make your affiliates aware of your brand's mission, voice, and tone. You should also give specific instructions on how your brand and company logo should be displayed. Consider asking to see the creative before it goes live. You can provide a welcome email to your affiliates with background on your program, your most successful products, and ideas on how to promote them. You can also incorporate online monitoring tools to keep an eye on affiliate content.
Mention : Scrape social media, blogs, and news sites for brand mentions.
Google Alert : When a blog, article or web page matches your preset keyword search, you will receive an automatic email.
Focus on high AOV products
To increase your revenue (and affiliate earnings per click), focus on high AOV products. There's no point in having affiliates promote a low-value product. A 10% commission on $200 is much more tempting than a 10% commission on $5. Tell your affiliates which of your high-value products to advertise, and incorporate these other tips to increase your ecommerce sales.
Free Shipping Threshold (Free Shipping on Orders Over $50): Ninety percent of online shoppers say free shipping is the number one incentive for them to make a purchase. This should run throughout the year.
Offer First-Time Buyer Discount – Get an email and a new customer simultaneously when you offer a 10 to 20 percent discount when visitors sign up for your newsletter.
Buy more save more discount : A tiered discount scale encourages shoppers to spend more. For example, get 20% off when you spend $50 or 30% off when you spend $100
Optimize your site for mobile
Shopping on mobile devices is no longer just a trend, it’s an everyday occurrence. Without a responsive and effective mobile site, your customers will quickly move on to the competition and shop elsewhere. Outer Box reveals why mobile devices should be a priority.
Ten percent of retail revenue is derived from e-commerce sales.
Eighty percent of consumers have used a mobile phone while shopping in a store to find different store locations, compare prices, or read reviews about a product.
Over the past six months, 62 percent of smartphone users have made a purchase on their mobile device.
Use coupons and loyalty sites
E-commerce shoppers are turning to loyalty sites for coupons and cashback incentives. Sites like Ebates and RetailMeNot are an easy way for shoppers to get discounts on items they plan to buy anyway. By enrolling your e-commerce site on these platforms, you benefit from their loyal customer base and a huge amount of traffic.
In most ecommerce affiliate programs, less than 10 percent of affiliates drive 90 percent of conversions. When you partner with affiliates to market your brand, you learn more about your audience. By evaluating your affiliates with affiliate tracking software, you gain insight into where your audience hangs out online and which affiliates have the most impact. Having affiliates and having effective affiliates are two completely different things, so you'll want to monitor your traffic and conversion rates to determine if and when a change is needed.