2. Use pop-ups
3. Get the most out of your email lists
4. Don't forget your signature
5. Schedule a series of social posts
6. Advertise your whitepaper on relevant channels
7. Make use of relevant contacts
8. Invest in media partnerships
9. Offer exclusive interviews
10. Send press releases
The different distribution channels
Before we get started with the tips, let's briefly look at the different distribution channels. Every marketer knows them: owned , earned and paid .
Owned channels include all channels that are yours. Think of your website, blogs, social media, newsletters or digital publications.
Earned channels are all the 'third parties' who distribute your content for free, such as guest blogs, shared content on social media, or published press releases.
Paid mainly consists of PPC ( pay-per-click ), social media advertising, paid influencers and content promotion.
Distribution Tips for Successful White Paper Marketing
Looking at the buyer journey, e-books and whitepapers are great for sharing valuable content that helps your potential customers solve a problem. This is also the time to position yourself as the best solution to the problem.
Time to make sure you stand out with your next whitepaper. From the checklist below, with 22 distribution tips, I highlight ten. Divided over different distribution channels!
Website
1. Create landing pages
A landing page specifically designed for your mexico telegram data campaign is the beginning of successful content distribution. On this page, you describe how your content helps the reader achieve their goals.
Important note: this is not the time to pitch your product! The goal is to inspire the reader and get them excited about your e-book or whitepaper. You do this so that the reader leaves his or her data to gain access to the content. Make the threshold for sharing data as low as possible by, for example, only asking for an email address, like the company Filestage does with their e-book about storytelling .
2. Use pop-ups
Add pop-ups on relevant web pages, such as blogs or case stories that are about the same topic. In these pop-ups you can trigger the visitor to download your whitepaper.
With tools like Sumo you can place pop-ups anywhere on your website. For example, think of pop-ups that trigger when someone moves their mouse towards the cross in the tab: so-called 'exit intent pop-ups'. Or let your pop-up jump into the screen when someone scrolls towards the end of your blog.