Although it’s a good marketing platform, their high prices made many marketers question whether investing in this tool is the right thing to do.
And the truth is, there are many other great buy Phone Number List marketing automation platforms out there. Some of those are more affordable, while others may simply be a better fit for your business.
To help you find the best email marketing platform, we’ve looked at the top Klaviyo alternatives and carefully reviewed the four of the most popular ones.
The Klaviyo alternatives we analyzed include:
Our criteria in the search for the alternative platform for Klaviyo is based on:
User-friendliness and customer support – how easy is it to start with and use the platform
What industries are more suitable for what alternative
Price – The best value for your specific needs
Features and updates – Best features that platforms offer to help your business
If you are in a hurry, here’s the shortest go-to suggestion list for Klaviyo alternatives
GetResponse – Email marketing solution that supports you on every step with truly multi-channel marketing campaigns using popups, email marketing, ecommerce automation, transactional emails, SMS marketing, landing pages, live chats, webinars, and PPC campaigns.
Mailchimp – Popular marketing platform, particularly used by companies that are just starting out. Great for running email marketing campaigns, landing pages, managing leads in CRM, and running social ads.
ActiveCampaign – With its powerful marketing automation features, it’s best for advanced B2B brands that focus mostly on lead nurturing and sales-driven campaigns.
AWeber – A reliable marketing platform that’s great for small businesses, creative industries, and content creators for gaining and retaining a trusted following.
Omnisend – A trusted marketing automation platform, great for ecommerce businesses looking to make their marketing relevant by sending personalized messages.
Take GetResponse for a free spin! No credit card needed.
Klaviyo – an overview
It is well known that Klaviyo is an excellent tool for the ecommerce business. Retailers on Shopify, WooCommerce, and Magento often trust Klaviyo with their email marketing campaigns.
Check this comparison of enterprise ecommerce platforms
However, Klaviyo is not a good fit for everyone. Most reviewers find Klaviyo’s pricing as well as the complexity of their tools and email builder to be a deal-breaker.
Also, although it’s often referred to as a marketing automation tool, its capabilities are limited only to email and SMS marketing. If you’d like to promote your business using other marketing channels, you’d need to integrate Klaviyo with yet another tool and pay for it separately.
When we were testing the platform, we found that their email template library is somewhat limited and their drag-and-drop email crreator is lacking in certain features, like product recommendations, built-in image library or AI tools.
Compared to other email marketing tools we’ve reviewed below, we noticed that Klaviyo doesn’t put much emphasis on the visual aspects of your campaigns. That means neither their email templates, the email builder, or the user interface are particularly pleasant to work with.
Source: Klaviyo Text Blocks (source code)
Before we dig into Klaviyo alternatives, there are some features that we like in Klaviyo.
Let’s see what’s good and what is troubling with this software.
What we like in Klaviyo:
Focused attention to returning customers – Those categorized as VIP are the buyers that spend the most in your shop. You can keep them engaged by offering the first look at your products with an option to purchase first.
Event creating – Direct your attention toward frequent buyers by offering special discounts or coupons.
Attribution and analytics – Klaviyo has in-depth, comprehensive analytics for each campaign, which helps you quickly identify the ROI from your email and SMS marketing campaigns.
Simple popup forms design – Drag and drop builder is intuitive and straightforward; you can create popups and forms in a couple of minutes.
Integrations – Seamless integration with ecommerce marketing platforms, including Shopify.
What we don’t like in Klaviyo:
Price – In comparison to other alternatives that offer similar features, Klaviyo is more expensive.
No landing page builder – This is a massive disadvantage of Klaviyo. Landing pages are included in other platforms and are available in both free trials and free packages.
Limited number of email templates and customization – Their pre-designed template library leaves a lot to be desired.
Klaviyo pricing
Klaviyo offers a free trial that includes up to 250 contacts, 500 emails, 150 SMS messages and email support.
We used their calculator to estimate the price for 1,000 emails.
For the list of 1,000 contacts, your monthly cost would be $45.
If you add SMS service, the cost grows to $60 for 1,250 SMS.
When you’re just starting out, the price difference between Klaviyo and its competitors isn’t big. Often it’s just $10 to $15 difference. But once your list grows, the gap widens.
So, for example, for 100,000 contacts, Klaviyo would cost you $1,440 (just emails), while the GetResponse Ecommerce Marketing plan would be $699.
Our intention is not to slay Klaviyo but to present better and more affordable options for your particular use case. So let’s take an in-depth look at different Klaviyo alternatives and see if they’re the right fit for you.