By quantifying the measures, we can rank each one phone number search indonesia and make their evaluation easier.
For example, Google Ads has a "test function" for AB testing, making it easy to quantify AB testing with a high degree of accuracy.
This time, we will explain in detail how to use Google Ads' "test function", the setting procedure, and how to resolve errors, so that you can use it more conveniently.
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This time, we will introduce custom tests, which are the most frequently used of the three.
Custom testing is a feature that allows you to simultaneously test how the results change when you change elements such as bidding strategies and keywords in your campaigns .
While using an existing campaign currently being distributed as the base setting, you can also simultaneously distribute and test a new campaign with only the desired elements changed.
You can also apply a test campaign to an existing campaign once the test period has ended.
Benefits of Custom Testing
1. Highly accurate AB testing
The most important thing when conducting AB testing is to "align variables other than the target of the test," but as mentioned above, with custom testing, you can deliver results with all conditions the same except for the optional elements . This allows you to conduct highly reliable AB testing.
2. You can specify the percentage of users
Custom tests allow you to specify the percentage of your campaign that you want delivered, between 1% and 99% .
To increase the accuracy of your tests, we recommend running a 50:50 test unless there is a special reason not to. However, if you have a limited testing budget, for example, you can run a test with a lower ratio of test campaigns, such as 80% existing campaigns and 20% test campaigns.
3. You can test different elements
Custom tests allow you to test any change to any element, such as:
Disadvantages of custom tests
1. The specified rate will be delivered unless the test is terminated.
For example, if you quickly discover that your test campaign is performing overwhelmingly better than your existing campaigns, your ad will continue to be delivered at the specified rate for the duration of your custom test .
Of course, it is possible to end a test feature earlier than the scheduled period, so always check the results and decide whether or not to continue the test.
2. It will be treated as a separate campaign from the existing campaign.
Most elements can be shared with existing campaigns, but the campaign will still be treated as a separate entity .
Therefore, the results of a test campaign during the test period will not be accumulated into existing campaigns.
Also, please note that if you are tallying results by campaign name when extracting results to a spreadsheet or other such file, the results will be tallied as separate campaigns.