In this article, we will explain some common misconceptions about phone number lookup oman quality scores and some points to keep in mind when trying to improve your quality score.
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Table of Contents [ Hide ]
What is Quality Score?
Estimated Click-Through Rate
Ad Relevance
Landing page convenience
Two myths about Quality Score
1. Quality Score is not used in bidding
2. The score is based on an exact match with the keyword.
No need to focus on improving your quality score
summary
What is Quality Score?
Quality Score is a number from 1 to 10 that represents the quality of your ad for each keyword.
It is calculated based on the following three factors. Each is evaluated on a three-level scale: "Above average," "Average," or "Below average," based on data from the past 90 days.
Estimated Click-Through Rate
Expected click-through rate is the likelihood that your ad will be clicked when it is displayed.
This is merely an estimate made by Google and may differ from the actual click-through rate.
By creating ad copy that matches user needs, you can expect to increase your estimated click-through rate.
Ad Relevance
It shows how closely your ad matches the user's search intent.
It is important to increase the relevance of your ads to search intent, and it is particularly effective to include wording that corresponds to the search term in your ad copy.
Landing page convenience
It tells you how relevant your landing page is to the user who clicked on your ad.
It is a good idea to check whether the content of the ad copy and the landing page are significantly different, whether buttons, forms, etc. are appropriately positioned, and whether the page loading speed is slow.