But with the competition fiercer than ever, how do you stand out?
You need a killer marketing strategy that not only grabs attention but also drives conversions.
In this article, we’ll india business fax list share 30 actionable Black Friday marketing ideas for ecommerce businesses to make 2025 your most successful yet.
Let’s get started!
Why is it important to have a Black Friday marketing strategy?
Having a Black Friday marketing strategy is crucial for any online business who wants to capitalize on this major shopping event.
The term ‘Black Friday’ originated in Philadelphia in the 1960s, initially used to describe the heavy and disruptive pedestrian and vehicle traffic that occurred the day after Thanksgiving.
Retailers later adopted the term, associating it with the point in the year when brick and mortar stores would begin to turn a profit, moving from ‘in the red’ to ‘in the black.’
What started as a single day of sales has now evolved into a global phenomenon, with businesses of all sizes participating in the Black Friday frenzy.