A large number of users check their emails on mobile devices, especially during busy periods like Diwali when they are on the go. If your emails are not optimized for mobile, they may not display properly, leading to higher bounce rates and lower engagement.
– How to do it: Use responsive email templates that adapt to different screen sizes. Keep subject lines and headers short to accommodate mobile screens.
– Bonus tip: Include clear, tap-friendly CTAs (call-to-action buttons) to make the mobile shopping experience seamless for your customers.
During the Diwali season, it's tempting to send multiple emails to take advantage of the shopping frenzy. However, bombarding subscribers with too many emails in a short period can lead to high unsubscribe rates and complaints, which can damage your reputation as a sender.
– How to do it: Plan a strategic email calendar where you space out promotional emails. Use segmentation to send different types of content (gift guides, discounts, etc.) at different stages of the buying cycle.
– Bonus tip: Use data about customer behavior to send emails owner/partner/shareholder email lists at an optimized frequency. For example, send emails more frequently to your most active users and less frequently to those who haven’t interacted with your brand recently.
Authenticate your emails with SPF, DKIM and DMARC
Email authentication protocols such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) ensure that your emails are legitimate and not spoofed by spammers.
– How to do it: Work with your email service provider (ESP) to implement SPF, DKIM, and DMARC for your domain. These protocols validate your sender identity, which helps avoid spam filters.
– Additional Tips: Use tools like Google Postmaster to track your email authentication results and reputation score.
Conclusion
Diwali offers a unique opportunity for brands to connect with their customers on a personal level and drive sales through effective email marketing. By designing festive campaigns, segmenting your audience, offering irresistible offers, and running engaging contests, you can make the most of this festive season. With the right strategies, your Diwali email marketing initiatives can not only increase engagement but can also translate into increased sales and customer loyalty in the long run.