Adjust and Facebook: We're working to ensure a smooth transition to iOS 14

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Over the past few months, Adjust has been working closely with Facebook to ensure a smooth transition to iOS 14 and support for SKAdNetwork. One of the key issues has been how to resolve the limitations of the SKAdNetwork API conversion bits, which are shared between Facebook and the Adjust platform.

Through this collaboration, our mutual customers will now be able to uniformly apply measurement using SKAdNetwork conversion bits, via ireland business fax list Adjust, for optimization and measurement.

Our SKAdNetwork integration with Facebook allows us to ensure the following:
SKAdNetwork Conversion Support: Advertisers who rely on SKAdNetwork can use Adjust to set their SKAdNetwork conversion bits as a global variable across all platforms and channels.
Consistent conversion schema across SKAdNetwork: Advertisers using Adjust’s SDK for conversion values ​​will be able to ensure a consistent conversion value schema across all supported channels, now including Facebook, enabling consistent, streamlined, and transparent reporting on their inventory.



Flexible measurement and conversion bit solutions: Adjust’s integration with Facebook allows advertisers to use the Adjust interface to set their measurement goals and conversion bits across all platforms, while allowing Facebook to best optimize their SKAdNetwork campaigns.
SKAdNetwork Parity: Advertisers will be able to continue using either the Facebook SDK or the Adjust SDK, or both, to ensure delivery, optimization, and measurement of ads on Facebook for iOS 14.