Those who truly understand the value you provide through well-constructed content are likely to unlock their contact points more quickly . This will of course gradually increase your database.
Now, the responsibility of capturing leads through your eBooks is not night clubs and bars email list really about learning how to make an eBook, but rather your ability to understand what topics you need to cover in each material.
You have to look at the needs of your Buyer Persona, their challenges, their goals, doubts, etc.
Key Steps to Making an eBook
You have two options: the first, a video by Rosa Morel, a Copywriting specialist, and the second (if you prefer the text) to learn which steps you should not skip when making an eBook.
As you have already seen, the weight of learning how to make an eBook is important to execute a marketing plan guided to attract qualified leads , or those who are willing to take the buyer's journey, so we list for you in a short list some of the key aspects when making an eBook:
1. Your Topics Must Respond to the Needs of Your Buyer Persona
We had already hinted at this in previous lines, the idea of learning how to make an eBook is to be able to convert visitors into leads , and for that to happen you have to think about those topics that facilitate the conversion of the lead.
The best way to do this is by checking your Buyer Personas. Review and deeply analyze what their main challenges, desires and goals are. And create a topic that allows you to initially educate them until they find the path to purchase.
And if you think that the analysis of your Buyer Personas has not given you anything more than you already know, talk to the Sales team, because of their closeness to the real client, they will surely know some of the difficulties that some of your clients will have when executing effective plans or strategies.
With all this in hand, we are sure that you will be able to create incredible themes with real value.
2. Define Each Chapter (or Header) When Making an eBook
The previous details of the information that the lead will get within the body of the electronic book are key to improving the path to the end of the reading , therefore, when making an eBook, resolve some of these doubts.