When you run a software as a service (SaaS) business, you have everything to figure out, from your business model to your company name, so it can be difficult to stand out from the competition.
That's why inbound marketing can become your best ally to achieve this. In this article, you'll learn about some Inbound strategies that you can apply to your software startup. Join us!
But first, what is Inbound Marketing?
Inbound Marketing is a methodology that focuses on japan email list 2 million contact leads attracting new customers by using relevant and quality content.
These contents attract prospects organically, without the need to be invasive or interrupt their daily routine. This methodology is based on three pillars that will help you turn strangers into ambassadors for your brand: attract, engage and delight .
No matter how innovative your company's solution is, if your contact methods are inadequate, your leads will be even more evasive.
In a competitive environment like that of software companies, applying the wrong marketing strategy can cost you dearly.
To find out which Inbound strategies you can apply to your SaaS company , and how to use them, keep reading:
1. Content marketing
Content marketing is a fundamental part of the inbound methodology. In fact, it is common for them to be confused with each other, because it is through content that you will be able to attract, engage and delight your prospects.
To do this, the first thing you need to do is be clear about the buyer persona you want to target and, based on that, draw up the content strategy, defining the type of assets you want to share and in what formats.
What should this content be like? Creative, educational, offering interesting, relevant information that is consistent with your area of expertise. But, above all, it should be content that adds value to the lives of your prospects.
At this point, you should have more than identified what solution your software offers. With this in mind, make sure to create content that explains to your ideal client the problems you can help them solve.
In Inbound, content responds to the needs of your customers, according to the stage of the purchasing journey they are in, which is known as the Buyer's Journey.
That’s why content isn’t about you, it’s about your customers. This user-centric view of content should be able to guide them through their purchasing process, educate them, nurture them, entertain them, and show them with data why your software is the ideal one to solve their challenges.