“Moving” to the Inbound methodology is a process through which our marketing and sales philosophy must change, that is, we must generate filters that allow us to look at and conceptualize the potential client in the same way.
In addition to designing the channels that will allow us to reach our potential customers even more naturally. This means, for example, that you have to:
Potential customers and guide them to purchase.
Secondly, we must know absolutely everything about our life insurance email list potential customers and clients, and to do so, we must break away from the typical research of the target audience and begin to learn deeper and more personal details under the Buyer Personas format (we will explain why later).
Thirdly, you have to make an effort to understand the purchasing process that your potential client goes through . In Inbound Marketing we prefer to call it Buyer Journey.
You also need to design the sales process, or sales funnel, to begin implementing strategies that allow you to naturally attract, convert, and sell to potential customers.
Doing Inbound Marketing requires a change in our traditional sales techniques and leaving for last what we have always done first: selling.
That is to say, we must strive to apply actions that allow us to approach the target audience in a natural way, so that they are the ones who decide to look for us, and not us for them. In this way, contact with potential clients who are truly determined to buy increases. Content Marketing
Content Marketing is another fundamental pillar when we decide to start using Digital Marketing strategies for the real estate sector, and as the Inbound philosophy indicates, it is necessary to reach potential clients through mechanisms that bring you closer to them, in a natural way.
How does content come into all this? Well, it is more than confirmed that all online users go to the Internet to research the products or services they plan to buy in the near future.
In the real estate sector it is no different, as in fact, the statistics shown at the beginning of the article confirm this.
So, many of those who start researching do so because they are aware that they want a property (rent an office, premises, buy a house, car, etc.) but they have no idea how to do it, and if they know this, they are looking for pros and cons about the companies they have in mind to choose.
In short, they are in a search process in which they need guidance and to gather all the necessary elements to help them make a purchasing decision.
So, in all the existing ways, you have the opportunity to approach them without having to show your services directly, and this is where the Inbound philosophy comes into play.
By creating content aimed at your ideal client in a strategic way, you have the opportunity to win them over , because you build the content that they are looking for to guide their purchasing process.