You may have arrived here for several reasons: the first could be because you want to learn everything about how to sell online courses with Content Marketing; the second, perhaps because you already tried it, you didn't get good results and you want to recap to know what you did wrong.
You may even want to read about some tips to guide you in your new digital project: promoting online courses and making them help you build your own business that is ideally profitable and sustainable over time.
We don't promise to make you a millionaire in the first few months of execution, but we will tell you what you need to get off to a good start.
But first, do you have any doubts about the power of Content Marketing to make you shine with a successful online business? Here are some statistics to back it up:
Demand Metric claims that 90% of organizations use Content Marketing.
60% of online marketers produce a new piece of content every day.
More B2B and B2C companies are blogging, 86% and 77% respectively, according to StrataBeat .
96% want more content from industry leaders, according to DemanGen .
Let's look at examples like Coca Cola : it's a brand that has experienced the entire digital transformation and comes from the old school, and yet it is investing a lot of money in content for the digital environment.
We can conclude that Content Marketing is definitely a very transportation email list powerful tool, no matter what sector your company belongs to, including online education.
So, let's get started!
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We are sure that, like any other entrepreneur, you have wanted to validate the idea of the course you have in mind. Therefore, the first step to start selling online courses is that you have to validate the idea.
Pre-sale: the best way to sell online courses
https://www.youtube.com/watch?v=BUAjpStZIcc
Pre-selling your course idea has multiple benefits, for example:
You are self-financing the course : with the money raised in the pre-sale you can invest in whatever is needed for the development of the course.
You get immediate feedback : pre-sale is the best way to validate its profitability.
You build a list of potential customers : In case the pre-sale indicates that the course is not profitable, you can obtain the data of those who signed up to promote an email marketing strategy in the future . Even if the course is given, you still have a fairly reliable database that tells you who might be interested in your next courses.
Now, there are things you might be forgetting before running the pre-sale. For example, the price of the course or how many students need to enroll in it for you to be profitable.