C – Content calendar
It’s definitely a good idea to develop a content calendar for your holiday marketing strategy. It’s a good idea to include the times and dates of email campaigns, blog posts, social media content, live streams, and any other content you’re planning for the month.
Planning ahead is key to staying on top of important hospital email list dates and not rushing at the last minute. It will also help you cross-promote your campaigns. This means you'll know when to send what, whether it's holiday deals, gift guides, or even reminders.
D – Design
Your holiday email should be simple, easy to understand, and engaging. The best way to achieve this is through design.
A cluttered, hard-to-read email will turn people off, while a warm, welcoming holiday message will have the best effect.
We suggest you select seasonal colors and icons, such as snowflakes or warm colors. You'll also want to include black space between messages and images to give readers time to process what you're trying to say.
E – Automated emails
As you already know, automation can perform repetitive tasks on a set schedule and send timely and relevant messages based on customer actions.
With this in mind, you’ll want to automate most, if not all, of your campaigns. Consider using automation for welcome emails , abandoned cart reminders, Black Friday emails, or even a thank you email after making a purchase to keep everything running smoothly.
Automation removes a previously tedious part of your holiday email campaigns, meaning you have more time to focus on results and making sure everything runs smoothly.
F – Frequency
Sending emails at the right frequency is very important to get people to interact with your brand.
Too many emails can overwhelm subscribers and encourage them to unsubscribe. On the other hand, not sending enough emails can cause them to forget about your brand before making a purchase.
No situation is ideal, so it's up to you to find the sweet spot.
For example, you could start by sending 1 or 2 emails per week to see how people respond. One thing to mention is that sending multiple emails per day should not happen in almost any case. In this situation, only during peak periods, such as Black Friday .