How can Brand Sponsored Data be used as a marketing tool for video advertising?

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Connecting with customers while they are on the go is crucial for every successful marketing and sales campaign. More and more companies have realized that the mobile screen is a key element in every media plan to land own marketing messages.


However, as we have seen in previous blogs, many mobile phone users in LATAM are on restricted mobile data plans. This leads to customers who carefully monitor data usage and usually avoid using most apps bulk sms slovakia or even websites without being connected to Wi-Fi. This fact also impacts marketing campaigns, especially video campaigns. Users are less likely to watch a video-ad when on the go compared to when they are on Wi-Fi. Brand Sponsored Data can help to overcome this issue.



Showcase: Brand Sponsored Data as a tool to improve the video-advertising experience
Movistar Colombia planned a big mobile video campaign promoting their new service Movistar Música. In order to create a positive brand experience, they decided to use Brand Sponsored Data to support this goal.

So, Movistar decided to run their whole mobile video campaign in a sponsored mode, to encourage more customers to click on the video immediately (no matter if they are on Wi-Fi or not) and reach more user with their marketing message.