There's a reason for this. We crave tension.
That's why we're willing to sit in a movie theater for three hours watching a movie. Even if it's not suspense, stories are built on suspense. Otherwise, why would people consume these stories?
If you have the ability to tell authentic stories and create tension, you will have great success with email campaigns.
Make your emails feel like an ongoing conversation between you and your prospect.
Some of the best emails from marketers read like personal notes from a friend or family member. They might look something like this:
Make your emails feel like an ongoing conversation between you and your prospect.
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Obviously we'll have to end the letter with the promised advice, but you get the idea.
It's okay to use familiar language. In fact, it can even improve your deliverability.
Email clients like Gmail and Outlook look for reasons to send your emails to the Promotions folder. You won't find your way to the inbox if you constantly write like a marketer.
Try limiting complex graphics, embedded videos, and other large whatsapp kuwait images. These are huge flags for email clients to ensure that the most relevant emails are delivered, rather than the ones users don't want to read.
Use interesting email subject lines to grab readers' attention
Email subject lines aren't easy to craft. In fact, we've dedicated an entire article to the topic.
Use interesting email subject lines to grab readers' attention 1
Read this article if you're having trouble with email subject lines.
At the same time, focus on providing valuable information in the subject line.
You may have seen many emails with items like the following:
Act now and get a 20% discount!
Free gift inside!
You're invited! (More details inside)
These are standard email marketing messages, but they are not persuasive. Why? Because we have seen them thousands of times.
They are like part of the background.
We've mentioned TheMuse's emails before, but this topic was left out due to its value: