Change your shipping scenario...
It's by sending emails that you become an email marketing expert! For greater effectiveness, base your campaign on the KPIs of the first mailing and modify it before sending the unrecovery reminder.
If your email hasn't been opened, could it be because vp manufacturing production email lists you didn't like the subject line? Did it arrive in spam? Does it not match your recipients' opening habits?
To remedy this, change the subject and/or send it at a different time (day/hour) than the original.
And if you had a light relaunch... To "retarget" correctly and limit dissatisfaction, synonymous with high unsubscription rates, avoid systematic relaunches of your campaigns.
Focus on campaigns that your target audience is really interested in . If you are targeting potential customers, do a no-opener relaunch of your most prominent or particularly aggressive offers.
Next steps
Make sure to analyze the impact of your non-recovery campaigns: their positive impact on your KPIs or on attrition levels (losses, complaints, etc.) and fine-tune your choices to have maximum control over your performance indicators.
You can also refine your strategy and consider re-launching openers/clickers or non-clicker openers based on your goals.
If you want to maximize your sales, don't hesitate to re-introduce high-engagement objectives to your email campaigns. You'll be amazed at the excellent results these "boosted" campaigns generate (opening rate, reactivity rate, conversion rate, etc.).
In conclusion, whether we're talking about email or clubs, remember that you always have a right to a second chance with those who don't open it. Just like Momo, the doorman at Macumba, who will eventually let you in if you agree to trade your old Jordans for tasseled loafers, your unopened email user will also eventually open the doors to their mailbox if you follow these few tips.