2. Presumption of notoriety
The other mistake is to think that potential customers vp engineering email lists necessarily know you. Unfortunately, this is not always the case. Your brand may be completely unknown to them. And yet, we learn very quickly not to respond to strangers, especially if their message is not explicit enough.
Email_object_acquisition
That's all well and good, but it doesn't tell you who you are or what products or services you offer.
There is one small difference: even if you have a solid reputation in your sector, your potential customers may not know the latest news about your offer or your collections.
Subject_email_promod
Seriously? And where? What are you talking about?
No matter how famous you are, you always have to help and encourage potential customers to come (or come back) to find out exactly what you have to offer.
It is essential to remember that the subject of your email, along with the sender, must faithfully reflect the content of your message (offer, products or services in question) to increase your opening rate.
Avoid personalizing your email subject
We repeat: two rooms, two environments! On the CRM dance floor, customers like to be recognized by staff. That's why personalization is often beneficial in terms of KPIs.
But it's a completely different story if third parties (publisher databases) retransmit your campaigns. Firstly, because they don't always have basic information. But above all, because Internet users may have made a typo when registering in the database... There's nothing worse than receiving an email with a truncated name, Starbucks coffee style!
Trust the editors
Some marketers like to define their own subject line for their lead generation email campaigns for two main reasons:
The search for coherence with what is transmitted in CRM.
The certainty that publishers will use a unique object validated by the brand.
While this practice is well-intentioned, it is unfortunately counterproductive to your recruiting campaigns.