Print ads feature iconic and familiar images: an open bottle of Coca-Cola, the fizz of a drink being poured. These images are so ingrained in our collective experience that they trigger corresponding sounds in our minds, creating an “audible” print ad.
11. Piknic Electronik
Piknic Électronik, a very cool electronic music festival in Montreal, has this awesome print ad campaign that you can see all over the city and in metro stations. They host this festival every Sunday in the summer in an outdoor park and promote it with these eye-catching ads that combine fruits and music equipment.
The bright, pop-art style of the photos really belgium email list catches the eye, and the unique combination of items shows how innovative and exciting the festival is.
The use of well-known fruits adds a playful and relatable element to the ads. This campaign effectively conveys the fun and energetic atmosphere of Piknic Électronik, making it an unmissable event for music lovers.
12. Pass the Heinz
Heinz has dared to recreate an advertising campaign from one of the most popular television series in history: Mad Men. The original concept and the ads were created by Don Draper, the protagonist of the series, but were never approved in the fictional world of the series. However, Heinz brought these ads to life in real life.
The campaign consisted of three minimalist print ads featuring mouthwatering images of foods that would pair perfectly with Heinz ketchup. The tagline “Pass the Heinz” was simple but effective in conveying the idea that no meal is complete without this iconic condiment.
13. McDonald's "Open all night"