Branding and performance are still too often seen as separate departments. The 'communications' department is concerned with the brand, while the 'marketing performance' department is concerned with realizing the turnover and profit targets that are set. This is actually quite strange, because if all goes well, all marketing activities should contribute to both your brand and the financial result. Ultimately, all this should lead to a better financial result. What good is a higher brand awareness if it does not result in the right financial result?
Branding can never be the main goal, because it is also a means to achieve business objectives. Nowadays it is somewhat easier to also make the effect of branding (partly) quantifiable and to translate it into hard euros.
When using branding as it is traditionally often approached, we often talk about surveys, GRPs or other reach figures when it comes to results. With performance based branding you can work on qatar telegram data branding activities that demonstrably contribute to the bottom line of the company results. It is precisely this integration that will only become more important in the coming years.
11. Forget about framed audiences
Traditionally, many marketers are used to targeting predefined target groups within a certain framework. Due to the further integration of branding and performance within online marketing and all the possibilities for specific targeting that the internet offers, it often no longer makes sense to limit yourself to this.
Segmentation Measuremail
Free analytics systems such as Google Analytics already give advertisers the opportunity to look at patterns among certain groups of users and to segment quite easily. For example, a campaign may not show good results within the total group 'women aged 25 to 35', but it does show good results within the segment 'women aged 25 to 35 who live in Utrecht and use an iPhone'. With advertisements within search engines, it becomes even more relevant. These advertisements naturally focus primarily on the user's intention.