Claire Heginbotham
Yakanyorwa na Claire Heginbotham
Yakabudiswa muna Aug. 27, 2024
munhu anogamuchira maemail bhizinesi uye consumer email rondedzero ekushambadzira ane email yekuzivisa mufananidzo pamusoro
Mufananidzo: Shutterstock / Yakavakwa mukati
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"Zvigadzirwa zvikuru zvinozvitengesa," ingano inonyaradza kune muvambi webootstrapped. Asi chero mushambadzi weB2B akakodzera mubhadharo wavo anoziva kuti zvigadzirwa zvinongonzi zvakanaka mushure mekunge waisa basa rakawanda mukuita kuti vanhu vatarise.
Kana mumwe munhu akasaina kuyedza yako yemahara kana chirongwa che freemium, unowana hanya. Asi kwete kwenguva refu.
Paavhareji, 83 muzana yemasaini ako matsva haambosviki kutorwa kwechigadzirwa, maererano neshumo kubva kune UserPilot. Uye, kutaura chokwadi, ndiani angavapomera? Hazvina mhosva kuti vangada zvakadii zvauri kutengesa, hupenyu hunobatikana uye zvimwe zvinotanga kuitika.
Unoshandura sei chinangwa chekutanga uye kukurumidza kuita mari inodzokororwa? Zviri nyore: kugamuchira maemail.
6 Maitiro eKuvandudza Maemail Anogamuchirwa
Enda kupfuura izwi remutengi (VoC).
Mepu yako aha! rwendo rwemutengi.
Shandisa zvinobatidza, kwete zvinobatidza nguva.
Gadzirisa maemail ekugamuchira ane data.
Tevera aya anti-guesswork metrics.
Ita kuyedza basa rinodzokororwa.
Wako wepakati mushandisi anotarisa yavo email inbox ka15 pazuva. Uye watova nekero yavo yeemail.
Asi ndeipi nguva yekupedzisira yawakatarisa email yako yekugamuchira? Nekuti kana ichiri kunongedzera COVID-19 kana Super Bowl ads iyo yakatamba-pamwe makore maviri apfuura, kusawirirana kunoenda zvakananga mubhini remarara. Avhareji mushandisi ari kunyura mumaemail ekushambadzira . Funga nezve inbox yako; iwe unogona kufuratira kana kudzima akawanda emaemail ekushambadzira nezuro, uye nhasi akawanda akatotora nzvimbo yavo.
Ichi chinyorwa chiri kuzokuratidza maitiro ekugadzira "yakawandisa" yekugamuchira email inoteedzana iyo inoshanda uye inomanikidza, vashandisi vanozoda kuivhura, kuiverenga uye kuidzvanya.
Maitiro ekugadzira Iyo Inoshanda Yekugamuchira Email Strategy
Kugamuchirwa email kutevedzana kunoyeuchidza vashandisi kuti nei vakasaina uye mashandisiro avanogona kushandisa chigadzirwa chako, app kana sevhisi kuwana zvavanoda. Ivo vanobata vashandisi pavanenge vachinyanya kubatikana, vachigadzira pfungwa yekuzvipira kune yako brand uye mhedzisiro yawakavimbisa kuvabatsira kuzadzisa.
1. Enda Beyond Voice of Customer
Izwi remutengi (VoC) rinounganidzwa kubva kuhufakazi uye ongororo. Pfungwa iyi ndeyekuunganidza data kubva kune vatengi vako vakanyanya kukubatsira kuti unzwisise pfungwa dzavo, manzwiro uye zviito. Iwe unogona kushandisa VoC kuvandudza vanhu, mabasa-ekuita, kutungamira magineti, kushambadza uye yako brand gwara. Asi VoC ine chikanganiso chikuru - vatengi vako varipo vakarerekera kuchigadzirwa chako nekuti vanofanirwa kutsigira kutenga kwavo. Nekuda kweizvozvo, maemail anogamuchirwa akavakirwa kutenderedza iyi data haakwanise kuwana zvakadzika zvekukurudzira uye kushushikana kuseri kwemumwe munhu kusarudza kuchinja kubva kumaitiro avo ekare.
Pane kudaro, simbisa maemail ako ekugamuchira akatenderedza izwi rako retariro data (kana VoP kwenguva pfupi). Ndiyo mhinduro yaunounganidza kubva kune vangangove vatengi vasati vatenga kana kusimudzira. VoP ichakubatsira iwe kunzwisisa kuenzanisa kwemushandisi mutsva, kushushikana uye kutyora dhiri. Paunoshandura kushandisa iyi data mune yako yekugamuchira email kutevedzana, kubatanidzwa kunokwira.
Panguva yekufona kwekutengesa, bvunza tarisiro yako, "Chii chakaita kuti utore iyi foni nhasi? Sei iye zvino uye sei kwete mwedzi wapera kana gore rinouya?" Mhinduro yaunowana icharatidza hoko ine simba iyo iwe yaunogona kushandisa mumitsetse yezvidzidzo uye intros kunyatso kuyeuchidza vanhu nezvekushungurudzika kwekusaita.
Zvakawanda paKushambadzira
Sei AI Inogona Kutsigira Social Media Kushambadzira
2. Mepu Aha Yako! Mutengi Rwendo
Mepu yerwendo rwemutengi chinhu chikuru mumudziyo wese wezvishandiso. Kuti ugadzire maemail akawandisa ekutevedzana kwako kwekugamuchira, unofanirwa kuwedzera kiyi aha! nguva kune iyo mepu.
Aha! nguva dzekuona dzinofanirwa kuitwa nemushandisi mutsva kuti anzwisise kukosha kwechigadzirwa chako. Dzinowanzonzi pfungwa dzemwenje. Semuyenzaniso, Slack haatarise mushandisi (yemahara kana anobhadharwa) akazara kusvika atumira anopfuura zviuru zviviri meseji inova yavo yekupedzisira! nguva. Kana iwo 2,000 mameseji atumirwa, mushandisi iyeye hapana kwaanoenda.
Kana wango simbisa iyi aha, unogona kuvandudza yako yekugamuchira email zano. Semuyenzaniso: