Even if your store is closed, it remains extremely important to continue to bind your customers. One SME is more successful in this than the other, Chantal Schinkels shows in her article. Other trends she mentions are independence from external suppliers (think of delivering products yourself because the parcel services cannot handle the crowds), ReCommerce , the upcoming Google update and the increasing importance of complete product information.
Reap the benefits of the e-commerce boom
Gartner publishes emerging technologies in the Hype Cycle every year , including for digital marketing. The research and advisory firm names 5 trends for 2021: customer data ethics , real-time marketing , AI for marketing , personalization engines and location intelligence . For example, Gartner states that customer trust increases when marketers talk about ethics around customer data and show that they handle that data well.
Gartner Hype Cycle Digital Marketing 2020.
Online marketing
Online Marketing: A Look Back & Trends for 2021
For 12 years in a row, Joris Toonders (founder of Yonego) has been writing about the most important online marketing trends on Frankwatching. His recent publication has again become an impressive longread, netherlands telegram data with developments such as the impact of globalization, platforms, KPIs and more. You have to sit down for it, but I promise you: it's worth it!
2021 - header for trend article about online marketing.
4 B2B Marketing Trends to Consider
What will 2021 bring for B2B marketing and sales? Elias Crum (CEO of Marketing Guys) lists the most important trends for you. You can read more about the rise of sales technology , hybrid events, personal video and personalized content in his article.
Email marketing in 2021: even more personal & with a current message
With the abrupt shift to online customer experience in 2020, mailings became an even bigger role for companies and organizations. Hendrik Westerhuis (Spotler) expects this trend to continue in 2021. In his article you can read more about the growing use of data platforms, focus on relevance, more up-to-date mailings, better content and the privacy shield .