By scrolling through the feed of his earned base de datos de numeros telefonicos channels, we can select several topics that are mentioned the most – inflation, Medicare and gas. Additionally, we can add an Automated action to tag all these mentions with a corresponding topic tag. In the end, you get this image through your report:
Share of voice by tags
Share of voice by tags; source: Determ
From this pie chart you can easily conclude that within a certain period, topic that was mostly discussed was Medicare. This can be a great signal for a political PR team that this topic should be elaborated with exgtra care, wheras gas and gas prices shouldn’t.
If you want to take it up a notch, you can take the mentions with one specific tag, and analyze them. For example, you can look at the sentiment of mentions with the tag Medicare.
Sentiment of mentions within one tag
Sentiment of mentions within one tag; source: Determ
In this case, you can easily conclude that the sentiment towards the topic is mainly positive and you can further investigate the negative ones.