Track what your competitors are doing

[Monira96]

Tracking the competitors’ stand in the run in essential. But apart from looking for their successes and failures and building upon them in your own campaign, you can delve deeper. This means that you can observe where they’re mentioned the most and how (and if) they’re using this opportunity. Let’s go to the UK and take a look at their current Prime Minister Rishi Sunak (the Conservatives) and his main opponent, Keir Starmer (Labour).

Mentions per channel, owned and earned channels
Mentions per channel, owned and earned channels; source: Determ
If we do a simple competitive analysis of their respective owned and base de datos con numeros de telefonos celulares earned channels, we can see that they’re both mentioned on Twitter the most. An opportunity they’re both using to a certain extent through their channels as well. But they’re both also present on Facebook, a channel where their business isn’t discussed almost at all. Also, they aren’t using the opportunity to engage in discussions on Reddit, which may be beneficial for their PR. Especially for Keir Starmer who is mentioned a lot more than the current prime minister.



Taking a look at these mentions is crucial for both parties. For Starmer’s team, to check if there’s a crisis brewing on Reddit and if their candidate is mentioned in a bad context so they can react immediately, and for Sunak’s team to check if Starmer’s mentions are anyhow endandgering his position or signify a change in the nation’s pulse.