First, a look at Amazon's approach, because it can safely be called unconventional. Not only does Amazon offer many advantages that current e-commerce players do not offer with Amazon Prime. They also have the opportunity to stunt with much lower prices, with a much larger selection.
The offer at introduction would, according to them, immediately amount to more than 100 million products. Their premium member service was also immediately offered for a stunt rate of €2.99 per month. What do you get for this membership? First of all, always free shipping. In addition, you get access to Prime Video (Amazon's own Netflix counterpart) and you get direct access to Twitch Prime with which you can stream and play games for free. Finally, with Amazon Photo you have unlimited storage capacity.
With Amazon's own AWS (cloud infrastructure), Amazon has a major asset in its hands. The enormous revenue stream not only ensures that Amazon can finance its Prime benefits. It also provides poland telegram data Amazon with deep pockets to be able to stunt with low prices for a long time (even with its own products) to put other retailers out of the game.
An extremely strong proposition, therefore, with which Amazon's mission must ultimately become reality: " To be Earth's most customer-centric company ".
When we look at Amazon's strategy to gain market share in the Netherlands, we see a number of important components. For convenience, I distinguish between pull and push factors. Actively pushing your brand versus attracting customers to your brand.
1. Push to the app
First of all, we see a big campaign from Amazon to increase the volume within its app as quickly as possible. This is actually very much in line with offering Amazon Prime, namely becoming the 'go-to platform' for people. Once you have the Amazon app on your home screen and can go to the tech giant for almost all your purchases, why would you go to another site to order your products? Moreover, once you are the 'go-to platform' for many people, the costs that Amazon has to make to attract new customers decrease. A good example in the Netherlands of a party that has become a 'go-to platform' is Thuisbezorgd.nl (Takeaway.com), where many Dutch people order their delivered meals.