We explain each of them in detail:
1 What is Hype?
2 What are its advantages?
3 Keys to implement it
3.1 Branding
3.2 Generate expectations
3.3 Presence
3.4 Contests
3.5 Represent your brand
4 What is FOMO? What is FUD? How do they influence?
5 To take into account
6 Conclusion
What is Hype?
Hype is a concept detached from hyperbole, to reflect germany phone number data the excitement about something, it can be a game, a movie or the launch of a new cryptocurrency.
While this concept existed long before the word, it became popular in the digital age and is now used as a label for a marketing strategy. It is achieved by running a huge, loud campaign , which generates great expectations and connection with customers. It also requires a high degree of interaction with consumers, which is why social media is the perfect medium to use it.
What are its advantages?
Hype as a marketing strategy is quite effective , it is based on creating need and excitement for our product, generating expectation and desire for consumers to acquire it as soon as possible.
And this is achieved with minimal investment, since social media is a low-cost medium with maximum exposure if you know how to use it.
The keys to implementing it
This strategy is widely used in the digital world, but it encompasses various types of companies. It can be found in the entertainment industry such as video games, series and movies , as well as in the technology industry with smartphones, consoles and apps. Below we give you the keys to make it work.
Branding
Work on your brand, you must have a solid image to implement this type of strategies.
They must invest in the launch of the product , but also establish their brand image, so that when the campaign ends the brand can position itself. If expectations are met, the results will be very positive for the company.
Generating expectations
We must present our product in such a way that consumers want to have it as soon as possible , before anyone else, and want to know everything about it.
It is generally used with new product launches or innovations of existing products. It is important to focus on the fact that this product did not exist before, and now it is urgent to have it.
Presence
It is essential to have a presence or generate one in the media , in order to make a lot of noise and for our campaign to reach as many people as possible. This element is crucial, since we seek to have interaction with clients, ask them questions, let them see our launches, generate expectations.
Competitions
Encourage participation and engagement on your networks with giveaways, and get people to participate with mentions, likes, and subscriptions. This will help you have a positive image in the eyes of the consumer, increase your connection with customers, and gain followers to be able to achieve a greater online presence.
Represent your brand
Choose a brand ambassador wisely, it should be someone with influence in the industry branch you are in, who has followers and follows the values of your brand.
It must create the feeling of immediacy in obtaining your product, giving the idea that it is very exclusive and if they do not buy it, it will sell out quickly; it must project urgency.
What is FOMO? What is FUD? How do they influence?