It seems like we are already living in the future. When we talk about artificial intelligence , machine learning, robots and the metaverse, we still refer to these terms as if they were the stuff of science fiction. However, all of this is already part of our daily lives.
One example of this movement happening naturally is the presence of AI influencers . They don't physically exist in real life, but they are able to win over fans and build a loyal audience. They are made of algorithms, not flesh and blood, but they can influence the behaviors of real people.
But what explains this? What makes people admire and antarctica email list 5644 contact leads follow someone who doesn't exist? How do these virtual characters acquire such power of influence?
If there were still many people trying to understand the reason for the success of digital influencers , AI influencers are here to challenge our understanding even more. But those who work with digital marketing need to keep an eye on these phenomena, which can transform the relationship with consumers in the coming years .
For this reason, we are going to present you everything you need to know about AI influencers, who they are and how they can integrate your Digital Marketing strategies .
Keep reading!
What are AI influencers?
How different are they from other influencers?
What explains the AI influencer phenomenon?
Why brands should use AI influencers in Digital Marketing?
Examples of artificial intelligence influencers
What are AI influencers?
AI influencers are virtual personalities, managed by brands or agencies, created with graphic computing technologies and machine learning algorithms .
They are a virtual and computerized version of digital influencers, who are real people who gained fame and influence through social networks , blogs and other online channels.
Like them, AI influencers have millions of followers, a loyal and engaged audience, and the power to influence their fans' behavior and lifestyle . That's why they are also in the crosshairs of brands, who want to associate themselves with powerful and influential personalities, even if they don't exist in the real world.