The purpose of product analytics
Product analytics includes a system of metrics, tests, and feedback aimed at improving interaction with the product. It helps to identify problems that can scare away users and solve them. It also allows you to cell phone number list identify successful solutions and scale them.
Key aspects of analysis
Tracking product feature usage: Find out which features are used most often and which ones are overlooked by your customers. This will allow you to optimize functionality and remove unnecessary ones, make the product cheaper and easier to use.
Study the impact of updates: determine which changes lead to increased sales and which ones lead to user churn. This will help adjust your product development strategy.
User profile analysis: Identify customer behavior patterns to tailor your product to their needs and preferences.
Marketing Analytics Connection
Product analytics is closely related to marketing. It helps not only improve the product, but also optimize the customer's path to it. For example, if users often add a product to their favorites but do not buy it, you can change the website design, reduce the number of steps required to complete the transaction, or offer a special promotion to motivate those who doubt.