Brainstorming is the best way to do this. You can rely on all areas of your company to ensure variety and expertise, and also on your suppliers, collaborators or even clients. Knowing what interests them, what their pain points are... will be key to developing content. Sixth step: Now it's time to take advantage of the keywords that you will use in said content to position it in search engines.
To do this, you can rely on tools such as: Google Keyword Planner. Ubersuggest MOZ SemRush Among many others that we find in the market. Pay close attention to what keywords your competition uses, you are surely switzerland telegram data interested in using them and climbing positions in them. Here are some recommendations for finding the most appropriate keywords: It is recommended that the monthly search volume be greater than 90 and the difficulty be less than 20 .
Go for long tail keywords , these are easier to position and it is also advisable that they are specific. Generic keywords are so widely used that you will have to do a lot of digging to be able to position yourself. Step Seven: Creating the Editorial Calendar Once you know what you are going to write about, it is time to make your blog a reality.