How will the blog be organized?

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Perform a search for the most searched topics and keywords in relation to your products and services, in this way, you will be able to generate content based on these keywords and position yourself. Step Three: Create a Style Guide Ideally, a blog should have different editors, a diversity of topics, and the ability to count on the help of external collaborators who add even more value to the blog. To do this, it is important to establish a style guide, so that the tone, structure, keywords, editorial calendar, use of images, start of the post, etc.,

are determined from the beginning and all have the same structure, so that there are no errors, no matter who writes. To do this, it is important to include a description of the company (who we are), a definition sweden telegram data of the buyer we are targeting, an editorial calendar, the most relevant SEO aspects, the theme and focus of the blog, and the tone and terminology to be used. Step Four: The organization of the articles in the blog is also very important, since it will make navigation easier for the user.



For this we have two options: By categories and tags Pyramid organization , this consists of creating an article per category that is very relevant, that is very well developed and well worked on in terms of content and knowledge, as well as being very well optimized for search engines. This is the pillar content and from this, secondary and interrelated content is created. Step Five: Brainstorming It's time to start working on the headlines for the articles.