Headings and subheadings
The headline is the first thing the user sees. It should be short, informative and attention-grabbing. Use numbers, questions, power words and promises of benefits.
While everything is more or less clear america cell phone number list with the headings, copywriters very often miss subheadings entirely, which is not something to do.
Subheadings help structure the text and make it more readable. They should be concise and concise, i.e. give the reader an understanding of what the next section will be about. It is advisable not to create overly provocative or not reflecting the real content of the text headings in the fight for the attention of the Internet user. Otherwise, you can get a large percentage of “refusals”, when the user closes the page they just opened almost immediately.
Uniqueness and value of content
Create unique content that offers new information or a unique perspective on known topics. This will not only increase your reputation, but also help improve your site's SEO positions. Think about how your content will benefit the reader. Useful tips, instructions, examples - all this makes the text valuable to the audience. There is almost any information on the Internet, but by presenting it in a user-friendly form (briefly or in detail, in simple language, with humor or technical details - depending on the preferences of the readers), you can offer a unique user experience and value.
Simplicity and clarity
Internet texts should be simple and clear. Much simpler than for other types of texts (newspapers, magazines and, especially, specialized literature). Use short sentences and paragraphs. Avoid complex terms and professional jargon if your target audience does not need it . Write so that even a schoolchild can understand your text.
Visual structure
Readers scan text rather than read it whole. Therefore, it is important to break the text into small blocks, use lists, quotes and highlight key ideas. This makes the text more attractive and easier to perceive.
Calls to Action (CTAs)
Each text should have a clear goal and a call to action. This could be subscribing to a newsletter, purchasing a product, going to another page on the site, etc. Calls to action should be clear and prompt immediate action.
Search Engine Optimization (SEO)
In order for your content to be visible in sea