New vertical HTML5 banner format -
Now VKontakte has a large vertical HTML5 banner measuring 300×600 pixels, which is placed in the “Awareness and Reach” block.
Its main advantages:
Dynamic. Animation makes ads more noticeable and attracts users' attention.
Technological. HTML5 banners support america cell phone number list animation, buttons and other elements that promote interactivity.
Wide reach. Such banners are displayed both in the VKontakte sidebar and in VK networks, providing maximum visibility.
This format complements the five HTML5 banner options already available in the VKontakte advertising system.
Improved product cards for business communities
For owners of business communities on VKontakte, useful updates have recently been introduced to product cards, such as:
SEO optimization
Card URLs are now simpler and more understandable, which helps improve search engine rankings and attract organic traffic. This makes it easier for users to find products and makes it more transparent.
Redesign for the web version
Search, categories and quick access to the basket have been added to the cards, making the purchasing process more convenient and intuitive for users.
With the new capabilities of VKontakte, entrepreneurs receive additional tools to improve interaction with customers and expand their presence on the network. Interactive banners and optimized product cards will not only help increase reach, but also simplify the purchasing process for users.