Currently, the market offers a wide variety of Web local marketing email list Analytics tools that help measure the results of a website, among which Google Analytics stands out . With a free and very complete version available, Google Analytics provides essential data and indicators for good website management.
The service allows you to identify a series of information such as the visitor's geographic location, the operating system used to access the page, the visitor's traffic source and screen resolution. In addition to the information provided, it is also possible to segment the analysis period into daily, weekly, monthly or annual.
This data helps to develop strategic content aimed at your target audience. Google Analytics points out the ideal keywords for your business and which ads and content achieved the best results.
The tool is also integrated with Google AdWords and can be used on websites with both high and low traffic, being efficient in both cases. All data provided is confidential and therefore Google does not make it available, making the service extremely secure.
There are several advantages to measuring the results of your company's website :
- Better understanding of the behavior of your target audience;
- Provides strategic information, such as the origin of traffic and the user's real interest in accessing your page;
- Identifies specific data: browser characteristics, geographic location, time spent on the site, screen resolution, page views, etc.
Always measure! After all, measuring the results of your company's website efficiently helps identify opportunities, in addition to attracting more demand for it and your company.