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Regardless of its features, the goal of implementing CRM software in a company is to create a system to interact effectively with current and potential customers of that company.

CRM stands for Customer Relationship Management. These tools are geared towards sales management, customer service ...

Being at the top of the public's mind does not necessarily mean being a market leader, but that relationship often exists. Achieving this status means taking actions that range from investing in branding to being present in people's daily lives.

When a brand is so deeply rooted in people's minds ...

Producing content to retain customers is an alternative to reducing revenue generation efforts.

Content Marketing is characterized by being a sustainable strategy , which goes far beyond the generation of business opportunities.

Once a client is obtained, the transparency and educational capacity ...

Focus Group is a qualitative research method that brings together participants for an interview, in which opinions about products or services are expressed. It is a type of research widely used in marketing.

When the marketing department is in charge of launching a new product or service, the ...

Brand Finance is an online brand valuation consultancy that analyses thousands of companies each year and, in 2019, presented, through the Royalty Relief method, the ranking of the 50 most valuable Mexican brands based on their financial value.

Although Mexican brands have good numbers and strength ...

If you are thinking about advertising on Instagram, one of the most popular today, in this content we will tell you why it is a good idea and how to do it correctly.

Anyone with a modicum of digital knowledge knows that social media is a catapult, if used properly, to make yourself known ...

User Generated Content is an acronym for User Generated Content. The term is used to represent content produced by users on a website, such as comments on posts.

What is the best content your company has ever produced? There's no denying that some materials perform much better than others, both in ...

Interactive videos are digital content that, thanks to information and communication technology resources, allow interaction with the user through an immersive experience.

This type of format is very useful for increasing audience engagement and also provides several benefits to companies ...

Network effects occur when demand for a project depends on the number of users it has. The more users, the greater the demand and added value of the product or service, resulting in the formation of strong user communities.

Digital transformation has changed or influenced many ways of doing ...

WooCommerce is a complete ecommerce platform for WordPress. The most interesting thing is that, although it is very complete and satisfactory, it is only a complement to the traditional CMS platform. Find out, in this article, how to get excellent results with this tool!

To achieve your business ...