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In recent years, companies have made use of the information provided by users through cookies , which were created in 1994 and have been a fundamental tool for creating ads and launching advertising campaigns. Therefore, moving towards Digital Marketing without cookies is a matter of great concern ...

Sleep is natural and important for the human body. But what happens when you can't get a good night's sleep due to stress, anxiety, or everyday worries about what you have left to do?

Lack of sleep can make you grumpy and unproductive, which will be bad greece phone number data for your work ethic ...

Three marketing concepts that we live with daily and that affect the results of our marketing campaigns.

We explain each of them in detail:

1 What is Hype?
2 What are its advantages?
3 Keys to implement it
3.1 Branding
3.2 Generate expectations
3.3 Presence
3.4 Contests
3.5 Represent your brand
4 ...

When it comes to project management, there are countless tools that help us to provide clarity and to keep track of the different stages that make up the project. One of them is the Gantt Chart.

This diagram stands out for its highly visual component and its easy france phone number data ...

Few tools have caused as much of a stir as this one. Everyone is talking about ChatGPT! And it is no wonder… Artificial Intelligence is here to stay and promises to revolutionize the way things are done in the digital paradigm.

For those of us who are dedicated to marketing… there is no other topic ...

In the competitive world of advertising and marketing, the ability to write persuasive and engaging copy is essential to standing out and achieving success.

The art of copywriting , also known as advertising copywriting, has been honed by experts over the decades, and its teachings remain relevant ...

How can you apply Maslow's pyramid in your company? How can it help you improve at a business level?

Psychology and business have always been linked and this theory is a good example of how, by applying the appropriate psychological techniques depending on the pyramid that you will see later, the ...

The role of copywriting in text messages
Copywriting, the art of writing advertising and marketing texts , plays a crucial role in the effectiveness of SMS.

Brevity and simplicity are key in text messaging.

Furthermore, brevity is one of the limitations of this medium, which does not allow sending ...

Although marketing strategies and techniques are constantly evolving, there are always unexpected resources to learn from.

For example: historical speeches.

In this article we are going to analyze some examples of world oratory by great speakers who have traveled this world.

For what purpose?

To ...

The concept of “loaded words” refers to those terms that, beyond their literal meaning, carry with them a significant emotional weight .

These words are powerful tools in persuasive language because of their ability to evoke emotional reactions.

Unlike neutral words, which simply convey informatio ...