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Is the sales funnel dead? This is the big (and terrible) news that is making the rounds in the marketing corridors; a new technique has emerged that expands the function of our famous funnel. If you want to know what it is, keep reading.
The Marketing Flywheel seems to have arrived in the world of ...

How to be a professional blogger and achieve success? To begin with, it is necessary to plan well the topics to be addressed, understand the audience, organize dissemination and alliances. In order for the project to have quality content and viability, it is necessary to look for the best and most ...

xA customer acquisition plan is based on the application of strategies and techniques that facilitate the acquisition of new customers, and this has a direct impact on brand authority and, of course, on the organization's economy. Do you want to learn how to do it? Click here!
Customer acquisition ...

AI influencers are not a thing of the future… They are already on social media, being admired by their followers. Even though they are not real people, they are capable of generating even more engagement than human influencers. What if we better understand who they are?
It seems like we are already ...

In our post, you will find a wealth of information about longform content, its concept, reasons behind its use to obtain a better position in organic results, and a complete guide to creating top-quality articles. Learn more about this topic with Rock Content!
For a long time, very short, highly ...

Brainwriting is a technique that allows you to generate 108 new ideas in just half an hour. It is therefore not surprising that it has recently proven to be more efficient than brainstorming. Find out exactly what it is, how it differs, what its advantages are and how to do it to boost your ...

Ambush marketing has generated a lot of controversy, especially at sporting events, but do you know its essence? Find out now in our article!
In today's article, we're talking about marketing deception . But don't worry! This also has a lot to do with the concept and practices of ambush marketing ...

One of the most famous and classic concepts when we study Advertising and Marketing is the marketing mix.

The concept was created by Professor Jerome McCarthy and spread by Philip Kotler .

Anyone who has already studied the subject has probably spent a portion of their time remembering and having ...

Political inbound marketing refers to all those marketing initiatives that aim to attract people to a certain political philosophy or campaign through content or events.

Obviously, this is a combination of Inbound Marketing and Political Marketing and it is the key that multiple strategists in this ...

Welcome emails are a tool that boosts a Digital Marketing strategy. In fact, this resource optimizes opening and click rates , generating up to 4 times more openings and 5 times more clicks than regular Email Marketing campaigns.

Ultimately, this may be the first communication a company has with a ...