Bank Data Store

Create a good competitive analysis in 5 steps. Write down only your most important competitors, maximum 5:

Who is the competitor's target audience?
What are the competitor's prices?
What products or services does the competitor focus on?
What service does the competitor offer?
How does the ...

Amazon Kindle.


Branding and performance are still too often seen as separate departments. The 'communications' department is concerned with the brand, while the 'marketing performance' department is concerned with realizing the turnover and profit targets that are set. This is actually quite ...

But marketers are often hesitant when it comes to data analysis. The threshold to start often seems higher than it actually is. The crux is in how you can get clear insights from those analyses that you can then take action on. Because an analysis can yield interesting figures, but if you still have ...

5. Financial status
This is about insight into the financial status of projects, where you want to be able to quickly adjust. From a financial perspective, it is mainly about:

revenue recognition , the determination of work in progress (the amount of work that has been performed for which no ...

Reap the benefits of the e-commerce boom [5 trends]
Even if your store is closed, it remains extremely important to continue to bind your customers. One SME is more successful in this than the other, Chantal Schinkels shows in her article. Other trends she mentions are independence from external ...

With a central structure, you are dependent on a third party. Think of the banks in the Netherlands, for example. In order to make a transaction from person A to person B, cooperation with a Dutch bank is required. So you are dependent on a third party (for example ING or Rabobank) to realize such ...

Many trainers and content experts want to convert their knowledge into an online course. Especially during the corona crisis. Suppose you want to create an online only course as an expert, where do you start? Which learning platform or distribution channel do you choose? Do you already have content ...

Unfair fight?
First, a look at Amazon's approach, because it can safely be called unconventional. Not only does Amazon offer many advantages that current e-commerce players do not offer with Amazon Prime. They also have the opportunity to stunt with much lower prices, with a much larger selection ...

The role of agencies in collaboration with entrepreneurs and CMOs will mainly be in the area of ​​'education' this year. There is now a peak of urgency in the awareness of many companies, 'things have to be digitally different'. However, the necessary mindset, method or habits to make that ...

For example, in the 80s, the red hue of Coca-Cola Regular varied slightly between countries and sometimes even between supermarkets. This was simply because the products came from different factories. Coca-Cola then decided to harmonize its packaging worldwide and thus gained visual recognition.

In ...