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Using landing pages in online marketing is also incredibly valuable for businesses that work for businesses (B2B). When potential customers land on your website, the question is whether they can find their way to the right pages and take the step of contacting you themselves.

You want to make it as ...

Before you start creating your own landing page, it's good to take a moment to consider what exactly a landing page is. These types of web pages are used as part of an online marketing campaign and are usually separate from the original website. When people click on an online ad, follow a link, or ...

Have you ever heard of Swipe Pages? Chances are you haven't... Which is perhaps not surprising, considering that Swipe Pages has only been around since 2020. Swaminathan Ganesan, the founder of Swipe Pages, initially developed WordPress themes and plugins, but then decided to focus on building his ...

Introduction
Measuring conversions is crucial for leadgen websites and e-commerce stores to analyze the success of marketing campaigns. Traditional tracking methods have long been impractical, and even a standard tracking setup with Server-Side Tagging cannot guarantee 1-to-1 conversion measurements ...

3. You can promote your products and services
You can use Instagram as an additional social media marketing channel for developing your social media strategies. Monetizing your Instagram account is possible!

, events, or new products/services

why use instagram for business

Whether you want to ...

What external environment does my business operate in?
Your business operates within a market that you must analyze and understand as a whole before managing your web strategy. You must therefore identify the characteristics specific to your customers (demand), and to your competitors (supply ...

As the fastest growing social network, Instagram is becoming increasingly popular among businesses. In order to maximize your chances of growing your community and converting new visitors, many features of your Instagram business account can be optimized.
For this first Instagram tutorial, our ...

We'll explain how to do this in the next section.

Is your mobile loading speed up to par?
There are several tools that allow you to quickly check the performance of your site in terms of slowness. Google actually offers three of them in its update announcement.

Chrome User Experience Report: A ...

E-retailers using Google Shopping campaigns reported that: 60% of clicks on their paid search campaigns came from Google Shopping ads.

These ads can no longer go unnoticed by the Internet user. It is a quick and effective way for the Internet user to compare products and prices. Therefore, if you ...

Error 404, 500, 502, 503… Finding your way around the WordPress errors that appear on your site can easily become a real Chinese puzzle. In order to save you these headaches, our web design specialists in Montreal have drawn up a list of the 5 most common WordPress errors so that you can easily ...