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What Do CPC, CPM and PPC Mean?
Precise definitions of Cost per Click, Cost per Thousand and Pay per Click.
Let’s start by breaking down these fundamental acronyms in digital marketing. CPC, or Cost Per Click , represents the price an advertiser pays for each click on their ad. CPM, or Cost Per ...

The three worked until October 2022 at the Portland headquarters of the agency founded by Dan Wieden and David Kennedy. At that time, the two former global creative directors (Ponte and Ryan O'Rourke) and the former global media director (Sheniak) quietly opened Someplace, after several decades at W ...

The operating brand of global holding company S4 Capital announced “the strengthening of its services to reflect the accelerated transition of the industry towards creativity and technology driven by AI.”

Media.Monks rebrands as MonksThe announcement details that the organizational and hierarchical ...

When holding companies (which still maintain the bulk of the business) merge networks and reduce their staff in an austerity plan, indie companies proliferate and aspire to consolidate themselves by serving large accounts.

In the advertising business, dogma has been broken and indies are growingFor ...

The global CEO of Ascential and chairman of Cannes Lions posted a video on his social networks of just under three minutes yesterday in which he tells the story of the company —born as EMAP, for East Midland Allied Press, in 1887— and announces what is to come. “Let’s toast to the future!” he ...

When a user registers on a social network like Facebook, they think that all their data will be protected. You yourself have spoken about this topic on more than one occasion with a friend or family member.
Can you imagine Facebook being hacked and all your data being stolen? A social network as big ...

What are online payment gateways and why do you need them?
If you are here, it is probably because you are an online entrepreneur or are thinking of becoming one. In any case, one of the biggest fears is when it comes to getting paid . Does this happen to you? If so, don't worry, we have the ...

In the competitive world of digital marketing, standing out is not an option, it is a necessity. One of the most effective and versatile tools to achieve this is through a blog. Beyond being a space to share content, a well-managed blog can become the engine that drives your marketing strategy. In ...

A website is the foundation of any digital marketing strategy. While it is true that today in the digital world we find many websites, not all of them meet the necessary requirements to be successful. If your company has a website, or you are considering having one, with these tips you will know how ...

No one doubts the need to keep a company's production machines in perfect condition. So why put the smooth running of your website at risk? In this post we explain why website maintenance is necessary, what it consists of and the main benefits for your business. Take note!

What is web maintenance ...