Bank Data Store

What is a Customer Data Platform (CDP)?
A customer data platform is a software solution that combines data from various sources to create a comprehensive data and profile profile for each customer. A comprehensive data perspective allows marketers to gain an in-depth understanding of customer ...

Digital transformation is the process of integrating digital technologies into all areas of a business, fundamentally changing the way it operates and creates value for customers. It’s not just about adopting new technology, it’s about a cultural shift that requires organizations to constantly ...

Inbound Marketing is a marketing strategy that attracts customers to your brand by providing valuable content and experiences that match their interests and needs.

Internal marketing aims to "deliver valuable content to customers" to build meaningful connections, as opposed to external marketing ...

What is Omnichannel Marketing?
Omnichannel marketing is a strategy that seamlessly integrates brand image, messaging, and online and offline touchpoints to create a more impactful customer experience as consumers move through the sales funnel. It’s a customer-centric approach that ensures ...

Learn about in-app purchases (IAP)
In-app purchases (IAP) refer to the ability to purchase goods and services within apps, which can range from premium features and ad-free experiences to virtual currency and exclusive content. This concept has rapidly gained popularity in recent years, and IAP ...

With the arrival of summer, the period from the end of June to mid-July has become the most popular period for short-distance travel (such as: Taiwan to Japan, South Korea, etc.), especially for new parents, parents of preschool children, housewives and working mothers. The main tourist groups ...

If you want to meet the goals set in your marketing plans, it will be useful for you to know how the Instagram algorithm works. Therefore, we invite you to continue reading until the end so that you can find out everything related to this digital tool, which will help you communicate efficiently ...

We'll tell you all about Facebook Ads formats. We'll tell you what sizes, aspect ratios, and file types you should use to become a true expert in managing digital marketing on social media . We'll also show you in detail what Facebook Ads formats are for and what types you can use in your marketing ...

Do you want to scale your business using technology and take it to the next level? If you are looking for effective ways to connect with your audience, share knowledge or present your product, this article is for you. Below, we will cover everything you need to know about what a webinar is. We will ...

For example, like Zoom, can boost your business growth? Nowadays, mastering online communication platforms is essential for any entrepreneur. In this article, we are going to explain in depth what Zoom is and what it is used for , highlighting its key features. In addition, we will guide you step by ...