Bank Data Store

Digital Marketing

Why create an (effective) landing page for your blog or website?
This is one of the most important points to organize your online work: everyone tells you that they are important to monetize, earn, have greater results in terms of user experience and SEO. But do you know why you ...

What is Google Lighthouse and how does it work: a guide to conscious use
Web Performance

What is Google Lighthouse and how does it work: a guide to conscious use
Google's Lighthouse is a free tool for monitoring and optimizing online performance, in terms of speed and user experience. Not ...

o create a fast website?
More and more often I hear conflicting opinions between those who consider the loading performance of a website important and those who instead consider the aesthetics and design of the site fundamental.

In an age of convenience and speed, the news of Core Web Vitals has ...

Priming Effect: What It Is and How to Use It
“You never get a second chance to make a good first impression.” This quote by Oscar Wilde is perfect to describe the influence of what concerns the priming effect of a website. That is, the ability of a stimulus to influence your ideas and the ...

What are website banners and how to best manage them
Digital Marketing

and how to best manage them
Advertising banners are graphics – dynamic or static – that are used to bring visits to a specific landing page. Starting from this definition we can think about how to optimize this essential path to ...

Digital Marketing

How much does advertising on Google cost?
Finding out how much advertising on Google costs means having one of the fundamental parameters under control for organizing an effective web marketing campaign. Specifically, we know that the price to pay to be present in the various ...

What are heatmaps, what are they for and how to create them with these 4 tools
Heatmaps are a fundamental tool for optimizing the UX of a website. These solutions, in fact, allow you to monitor the work done by the user on the internet pages of your domain. In this way, you can discover what works ...

SEO

SEO and Ads: How to Integrate Paid Campaigns into Your Digital Strategy
The way people search for information online is constantly evolving. While SEO was once enough to achieve your goals, today it is increasingly competitive and requires a more sophisticated approach.

Integrating SEO and ...

Web Analytics

What is Visual Analytics and Why is it Important for Your Business?
Today, companies generate and collect huge amounts of data. But owning a gold mine is useless if you don't know how to mine the gold. Visual Analytics is the key to turning raw data into valuable insights .

With ...