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Running a blog is an easy way to build visibility for multi-word phrases, or what SEO specialists call Long-tail phrases. These are phrases with fewer searches but more precisely defining the user's intentions. If we provide answers to such queries, there is a very good chance that our entry will ...

Once you get to know the topic of Google guides, you will certainly ask yourself one question - what do I get out of it? What benefits and rewards does the program offer me? Contrary to appearances, a lot! A Google Local Guide with a high level and authority among Google receives:

earlier access to ...

A full-service marketing agency is typically responsible for fulfilling its contractual obligations, which often focus on achieving the client's goals.

Increased visibility on the web
Most users search for products and services online, so brand visibility is essential. A company can have a great ...

You wonder how much a website costs. When you search for information on this topic, you come across huge differences in prices. You already know that the cost of a website is based mainly on its content and external elements necessary for its proper functioning. So let's move on to the process of ...

The concept of brand archetypes comes from the analytical psychology of Carl Gustav Jung, who argued that there are universal patterns of behavior and motivation that are built into our psyche. Archetypes are the basic images that appear in our dreams, myths, fairy tales, and legends. In a marketing ...

Creating SEO content that grabs the attention of users is the art of combining optimization with value for users. The key to captivating the crowds is creating unique, valuable content that not only meets SEO rules, but also engages readers and provides them with valuable information . Content ...

What is business scaling?
Business scalability is the process of increasing a company's ability to serve more customers and generate higher revenues, not necessarily in proportion to increasing basic operating costs. In other words, a company becomes more efficient without having to increase fixed ...

GA4 has the ability to track on-page search terms, i.e. what potential customers are looking for when they land on your site. This will show you areas of opportunity for development, e.g. users are looking for something that you don't currently have on your site. With this information, you can make ...

The previous part ended with our heroine receiving her own website prepared by the agency. Now Asia faces more tasks. She faces various aspects of preparing content for her own website – from writing persuasive texts to implementing SEO strategies and optimizing photos and graphics. She must go ...

Lately, when we talk about marketing, we're referring to digital marketing , which makes sense in 2015.

After all, the Internet and digital technologies have changed the way small businesses market their products and services. However, traditional marketing still has an important place in your ...