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When thinking about your communication strategy , there is one thing that we often forget: press relations. In the age of the internet, companies think social networks and influencers. That's good. But newspapers are an important lever for your project. It would be stupid to neglect them!

Press ...

As you can see, setting up a newsletter for your business is a good way to keep in touch with your community and provide them with new content. But be careful, a new European standard comes into force on May 25 and newsletters are affected .

This standard is the GDPR. The General Data Protection ...

Creating content on the web is good. Writing content that will be read is better! When you start writing articles, you don't necessarily have a huge community behind you, eager to read your latest writings. That's okay. It shouldn't stop you. Thanks to natural referencing, your articles can be found ...

There are dozens of social networks. If not more. I'm sure I don't know them all. But today, we're going to focus on the most important ones in terms of traffic. Because after all, it's also important to be present on a platform that works, right?

The unbeatable Facebook
With 2 million unique users ...

If this tool is essential for creating content, there are no rules in its creation . It simply has to adapt to your needs and your organization . Each editorial calendar will be different because we do not have the same way of working. Personally, I create an editorial calendar for each week. Just ...

I told you at the beginning of the article, stories are the first things you see when you log into Instagram. They are located at the top of the news feed . This position on the platform gives them quite incredible exposure.

Like its big brother Facebook, the social network of the image is governed ...

In order to communicate about your business, you have no choice: you have to create content . For your social networks , your professional blog or your newsletter , you will produce content. It can be done in writing, orally (in the form of a podcast) or in video, it's up to you to choose what best ...

Now that I have convinced you to create a blog for your business, I cannot end this article without telling you about the essential thing when you want to write articles: defining your editorial line.

So what is it? Simply your line of conduct, the DNA that the content you offer to Internet users ...

Many entrepreneurs start communicating about their business by neglecting their strategy . They improvise as they go along. As a result, they do not achieve their goals. However, when we launch a project, we do not ignore our business plan. It is our support, our vision. The communication strategy ...

November 2019. I attend the Social Change event in Nantes. I go to the conference given by Rémy Marrone on responsible digital technology. This talk only lasted 20 minutes but it left a deep impression on me. It is no longer a secret, digital technology pollutes . For it to be more responsible, it ...