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I posted once a day on LinkedIn during the month of February 2022. So having a good LinkedIn profile was necessary.

Immersion: For one month, our co-founder Thomas Schenck published once a day on LinkedIn. We are reporting the results of this experiment in a series of ten web articles written in ...

Prospecting on LinkedIn works. Here are our most effective methods for attracting customers via LinkedIn

At Connecto, we have been dissecting LinkedIn for years. The tip of the iceberg is communication on LinkedIn. But there is another part that generates a lot of interest and about which everyone ...

The modern buyer journey is complex and involves many people within an organization, making it crucial to understand target audiences and their needs at both the account and location level. Account intelligence and data analytics are essential to identifying ideal leads and improving demand ...

Nowadays, companies must be present on different communication channels to be visible and reach their potential customers.

This is where multichannel marketing comes in. This marketing strategy involves using multiple communication channels, such as physical stores, websites, social networks ...

Digital occupies a large place in consumers' daily lives. However, let's be honest, many people miss human interactions. Many of us now use different digital means (video calls, social networks, etc.) to interact with each other. Brands are gradually getting into the habit and are in turn offering ...

You're asking yourself the question, is it worth investing in digital marketing ? We'll tell you straight: yes, and you're already losing money by hesitating to take this turn.

When we talk about digital marketing, we include all marketing activities deployed online to reach prospects, for example ...

Earlier this year, Google and Yahoo implemented new email sending requirements. These companies now reject emails from mass senders if they don't meet these requirements.

The requirements to be met are:

Authenticate your emails (SPF, DKIM and DMARC at least)
Include a 1-click list unsubscribe link ...

Understanding digital marketing trends in 2024 is essential to developing the best digital marketing strategy for the future.

Check out these 8+8 digital marketing and artificial intelligence trends to gain a competitive advantage for your business.

Finally, we will also briefly look at the ...