Bank Data Store

Using Professional Language
Similarly, the language that’s used in SMS marketing messages should be professional and on-brand.

We know that texts are usually quite colloquial, but the messaging needs to define that this is an SMS campaign.
Are emojis right for your brand? Consider how will acronyms ...

Look at browsing and purchasing history – When it comes to purchasing recommendations, customers prefer recommendations that are based on relevancy to them. According to Business Insider, 59.4% of adults said they’d be most likely to act on a marketing email that suggested a product that was based ...

The Message is Mobile
Emails are artfully-plotted breadcrumbs leading to a portal. And because nearly 73% of internet users will solely use their phones to access the internet, that portal doesn’t just need to be mobile-friendly—it needs to be mobile-seamless.

Strategic email campaigns should be ...

For businesses, graymail is necessary to ensure audience retention and email deliverability. Here are some tips on how to reduce graymail and improve the performance of your email marketing campaigns:

1. Segment your audience : Personalizing emails based on demographics, behaviors, and preferences ...