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The ROI on email marketing reaches 122%, according to eMarketer
At Mittum we have never tired of mentioning that email marketing is far from dead (nor will we ever tire of saying so).


Strong figures for ROI in email marketing
Email is an increasingly mobile medium, and has therefore become an ...

Many industries still do not use marketing because their managers mistakenly believe that it does not serve their purposes of winning over customers and increasing sales conversion. However, with the right strategy, results can be seen.

After all, even if the industry serves other companies and not ...

One of the questions that guide those who own a company and want to invest in marketing is about defining the budget to promote their business. In other words, how much should you invest in marketing for your company to see results?

If you also have this question and want to know the correct answer ...

There are several ways to invest in marketing. But do you know how to check if this investment is delivering the expected results for your company? To do so, it is important to know what ROI is and how to calculate it in your marketing actions.

You can find this and other information relevant to ...

How to use A/B testing in your email marketing campaigns
Although it is very clear that e -mail marketing is one of the main tools to increase sales and connect with customers and potential customers , many companies disregard this channel because they have not been able to obtain the expected ...

5 Essential Email Marketing Tricks That Will Make You Win Thousands of Leads
A great eMail Marketing campaign is useless without your subscriber list, and although you can generate them along the way, the truth is that for some, obtaining a large database is very difficult . That is why today we ...

Best practices to achieve an increase in the response rate in Email Marketing
As we have already mentioned on countless occasions, one of the most effective channels - today - to achieve direct communication between client and brand is Email . In fact, we can say - as many studies confirm - that ...

Email Marketing vs. SMS Marketing: We compare two powerful digital techniques
We can say that both emails and SMS text messages are two more than adequate channels to increase the number of customers of a brand. In other words, both techniques are defined as reliable elements to establish ...

Taking care of a company is not just about services, products and customers and, for everything to flow in the best possible way for results, it is necessary to care about employees and that is why internal marketing is so important.

Professionals are the company's and brand's greatest spokespeople ...

Why is email marketing effective for SMEs?
Email marketing in SMEs is a marketing action that goes a long way for very little . Do you want to know more about why? Take a look at these reasons because, if you are a self-employed person or small business owner, you will be interested.

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